The Case Study:
Redditch & Bromsgrove Clinical Commissioning Group (RBCCG)
The Industry:
Healthcare
The Brief:
The Redditch & Bromsgrove Consortium was rebranded to the Redditch & Bromsgrove Clinical Commissioning Group (RBCCG), under a Government-led initiative. As a result of this, we were commissioned to conduct the branding work, developing both a new corporate identity for the group, and constructing a new, accessible website for RBCCG (www.rbccg.org.uk).
The Result:
This project is a great example of how quickly we were able to turn things around - especially at a time where the NHS was going through considerable change. We were able to deliver an outstanding healthcare based CMS and branding project within budget and timescales.
RBCCG Practice Manager Lead, Linda Pratt, who was delighted with the end result, said: “We have received only positive feedback about the website and it is proving invaluable in sharing information with all parties concerned.”
