An introduction to Neuro Design & why it's important to you

Neuro Design feeds from the understanding that 95% of our thoughts happen without us being aware of them. Each time you click on a button, make a purchase, download a PDF (you get the idea!) - chances are, your conscious brain has been influenced by your sub-conscious brain …the important brain!!

In essence, the concept of Neuro Web Design is to split the brain up into three distinct elements. These are the New Brain, Mid Brain, and Old Brain.

New Brain (logic)

This is the area of our brain that we would think of as conscious – it processes language & speech, reading, playing music, thinking about strategy and planning, learning a new skill etc.

Mid Brain (emotion)

This area of our brain deals exclusively with emotions.

Old Brain (survival)

The old brain's concern is ensuring our survival – constantly checking the environment we're in to ensure we are safe and reacting to and avoiding dangers. As well as danger, it's also highly influenced by food and sex - all of these are very strong triggers.

Neuro Web Design

You might imagine that when using a website, it would be the New Brain that would determine where you click & which elements of a page interests you – a conscious, logical decision. However, it's much more complex than this. Very often, our decisions are made by the Old & Mid brains – our predominantly subconscious selves, even though we may well be unaware that this is happening.

Neuro Web Design is about ensuring a website design takes into account the idea that the unconscious mind has a very strong impact on the decision making process.